So why is this in the SEO section? Tag clouds organize your pages into categories that cater to the specific word they are targeting. They are the Web 2.0 version of keywords. They add navigability to the site which helps both search engines crawl your pages, but more importantly, users trying to find the material that is relevant to them. Click on the word “SEO” below to see all the posts related to… SEO.

It should be noted that tag clouds aren’t just for blogs, they work for any site with lots of content. Large corporate sites that use tags include Amazon and Flickr. If your site utilizes the pretty much useless meta-keywords (which has been defunct for years but is still somehow touted by “SEO Experts”), now is the time to upgrade to tags and the power of the tag cloud to bring usability and improved navigation to your site. Add the SEO benefits, and it’s a no-brainer.