Search Engine Watch
Provides constant updates of the latest search engine marketing and other search news from Search Engine Watch and across the web.
- Facebook Incorporates Liked Web Content Into Search Results
A little over a month ago, we reported this story “Facebook In Early Stage Search Engine Tests?” and detailed some of the changes we were noticing. Well, today, based on another tip from bloggers at All Facebook, we can confirm that Facebook is indeed displaying ‘liked’ news content in it’s search result drop down. In fact, further to what All Facebook reported, they are also displaying content shared by your network of friends that matches the keywords you are sharing.
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- Yedda Is Now AOL Answers
The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers.
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- AP Stops Fighting Bloggers, Plans To Credit Them As News Source
Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
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- Anti Retargeting Campaign Strikes At Google In Times Square
Seems the privacy advocates see Google as ‘evil’. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck.
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- YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear
If you haven’t already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not a self service feature, and will require you to work with your official Youtube representative but URL restriction is a feature you can enable yourself.
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- Social Sharing Architecture on Ping, Apple’s Music Social Network
Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today?
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- Experian Hitwise Has Launched Two Major Search Products
At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don’t mind if I finally get around to reporting the “news.”
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- Gmail Priority Inbox: Google Applies Algorithm to Email
Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your email according to what you read.
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- Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. & Canada.
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- Ad Networks and Exchanges Commit to Self-Certification by the IAB
One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks and Exchanges,” which was co-programmed by the IAB Networks and Exchanges committee.
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- Googlebeat: Search Trend Based News Channel on Youtube
Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google Insights for Search and Year-end Zeitgeist to a wider audience. This strategy is of passing interest as it seems that Google is squarely positioning itself as generating the equivalent value as trending topics in Twitter. Something which the latter has had great success with in garnering media attention. For example, FastCompany, called Twitter a “Human Seismograph Measuring the World“.
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- Bing for Mobile App On Android
Today, Bing announced the Bing for Mobile Android App. Significantly, Bing also announced that Verizon will launch new Android devices pre-loaded with the Bing for Mobile app over the coming months.
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- Brent Payne of Tribune Shares Some Social Media Link Building Tips
Last week at SES San Francisco, Brent Payne, the SEO Director of the Tribune, shared some of his social media link building tips during the News Search Optimization session.
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- Call Phones From Gmail
Google Voice launched a ‘call phones’ feature this month that works within your Gmail account. Not much to say about it, except that it could make Google Apps for Business an even more attractive proposition, as they are offering international call rates (computer to phone) starting at 2 cents a minute to Japan, Britain, Germany and France. Arguably everything required to launch a business from your computer now sits in the cloud of Google Apps… But you’ll still need to file your tax returns.
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